#69 with Gorden Bowen (Co-Founder & Chairman McGarryBowen)
“You just thought about this over night? This is just remarkable!”
Gordon Bowen is one of my absolute top idols in the global advertising industry. He is the inventor of the world-famous American Express campaign, "Member since" and has been creatively responsible for the account for many years at Ogilvy and Mather. This campaign was awarded, among other things with the title "Campaign of the Decade".
After leaving the company, he was the creative mastermind behind the application and later creative director of the Olympic games in his hometown of Salt Lake City. Together with Mitt Romney, the head of...